Users were missing the "View Latest Additions" link because it was initially centered below the pagination dots. They mentioned it felt disconnected and "floating" without any clear association.

Solution: I aligned the title to the left and the link to the right. This adjustment also aligns with the layout of the existing website, providing familiar navigation for long-term users.

Additionally, I reduced the spacing between cards, which allowed room for a fourth, increasing products showcased.

Similar to the Latest Additions section, I had to reposition the "View All Localities & Collections" link. Users were unsure of what this card offered, with one assuming that the website only sold minerals from that locale. They didn't realize it was a featured location until they noticed the "view all" link below.

Solution: I moved the link into the card, improving clarity and navigation.

The majority of users didn't initially spot the "Read" link to view the owners' bios. Instead, they clicked the "Explore Our Collection" button, which directs them to the Shop All Minerals page.

Solution: I introduced a new button labeled "Learn More About Us" placed above the shopping button. I retained both options to provide customers with multiple paths to access the products.

One user suggested that maintaining a consistent color for the shopping buttons would aid quick recognition. Initially, wheat buttons were designated for black backgrounds, while blue buttons were for white backgrounds.

Solution: All “Add to Cart” and any buttons relating to purchasing were updated to wheat to have a greater impact, potentially leading to increased sales and improved navigation.

The majority of users were puzzled by the term "Onganja," mistakenly believing it to be related to the mineral itself rather than a locality.

Solution: To clarify its meaning, an icon indicating its status as a location was added.

While users could navigate to shopping options, they often hesitated about the content under the "Minerals" tab in the main navigation.

Solution: Changing the label to "Shop" ensures users have a clear understanding of what to expect within this dropdown menu. Since the website mainly sells minerals, it's crucial to use explicit language indicating the shopping area.