Melanie Lane

UX Consultant | UC Dezines, LLC | Remote 2023-Present

Specializing in creating compelling pitch decks and user-centric solutions to enhance business success through effective design strategies. Utilizing data analysis and user research to guide design choices. Collaborating with the team on UX/UI design projects, contributing valuable insights and expertise to shape design solutions.

Key Accomplishments:

• Pioneering pitch deck templates for sale or customization, establishing a groundbreaking new offering for the company.

Store Manager, Rogers Communications Inc. 2019 - 2023

Led the store to consistently exceed quarterly targets by delivering exceptional customer experiences through empathy, strategic problem-solving and collaboration with support teams. Successfully optimized store profitability by conducting financial operations, inventory control, and data analysis using PowerBI reporting.

Key Accomplishments:

• Managed a high-performing team, fostering a positive work environment through personalized coaching, resulting in an impressive employee retention rate of over 90%.

• Employed customer experience and data-driven decision making to meet KPIs, maintain inventory control, and manage cash flow effectively.

Department Manager, H&M 2017 – 2019

Managed two departments, utilizing data insights and real-time decision making to ensure store success, including the implementation of style guides within visual directives. Introduced a training template for daily meetings to improve associates' customer service skills, enhancing the overall shopping experience and employing empathy to understand and predict customer needs to drive sales.

Key Accomplishments:

• Demonstrated exceptional problem-solving skills in efficiently tracking and resolving IT issues.

• Successfully met weekly plan and budgeted sales targets, maintaining an impressive conversion rate of over 20%.

Department Manager, Urban Outfitters 2015 – 2017

Implemented visual and operational directives, adapting to customer shopping habits and product sales trends, incorporating empathy to understand and predict customer needs to generate sales. Collaborated with the tech team to pilot a new scheduling platform, ensuring a smooth and successful company-wide rollout.

Key Accomplishments:

• Recognized for effective staff recruitment, resulting in the hiring of qualified and loyal candidates, with five promotions to leadership roles.

• Leveraged data insights to assess department performance, delegating responsibilities to the team and completing reports in the absence of store managers.

Store Manager, M Boutique, Mendocino Inc. 2012 – 2015

Led a client-focused team, analyzing KPIs and sales results to prepare insightful reports. Implemented effective scheduling based on employee competencies and store budget, while employing empathy to understand and predict customer needs, thus generating sales.

Key Accomplishments:

• Introduced employee recognition methods and personalized coaching, driving the team to exceed sales goals consistently.

• Maintained high visual standards and made successful merchandising decisions, resulting in consistent VIP award recognition.

Store Manager, Le Chateau Inc. 2001 – 2012

Managed multiple locations, optimizing operational efficiency through customer service practices and inventory control. Utilized data insights to achieve shrinkage targets and reduce loss, promoting staff awareness, and employed empathy to understand and predict customer needs, resulting in increased sales.

Key Accomplishments:

• Trained new management hires within the region, including managers for the company's flagship location.

• Consistently recognized as one of the top three sales producers nationwide, utilizing a strong focus on building meaningful customer relationships and delivering tailored solutions to drive exceptional sales results.